UK PET MICROCHIP DATABASE
ABOUT Pet Identity UK Limited
THE TYPES OF DATA WE HOLD
OUR COMMITMENT TO YOU
HOW TO CONTACT US
HOW DO WE OBTAIN CUSTOMER DATA?
WHAT DATA DO WE HOLD?
WHAT DO WE USE YOUR DATA FOR?
EMAIL MARKETING AND NEWSLETTERS
WHO DO WE DISCLOSE YOUR DATA TO?
DATA ACCURACY AND UPDATING YOUR INFORMATION
WEBSITE USAGE TRACKING
WHERE WE STORE DATA ABOUT YOU
PERSONAL DATA - YOUR RIGHTS
VISITING THIRD PARTY WEBSITES
LEGAL STATUS OF THIS POLICY
PET IDENTITY UK LIMITED.
We are a company registered in England and Wales with company number 08412086. VAT Registration number 175484673.
Pet Identity UK is registered with the ICO (information commissioners office responsible for the protection of the data protection act).
Registered address is 164 Duke Street, St Helens, Merseyside WA10 2JJ.
This is personal data as defined in the Data Protection Act 1998.
This is telephone, fax and e-mail addresses of individual or business subscribers for the purposes of the Privacy and Electronic Communications (EC Directive) Regulations 2003.
Pet Identity UK Limited takes privacy very seriously and is committed to processing:
personal data in accordance with the Data Protection Act 1998, and
subscriber data in accordance with the Privacy and Electronic Communications (EC Directive) Regulations 2003.
If you have any questions about any data we may hold about you, please contact us using our postal address (see paragraph above) or using any of the contact methods listed on our web site.
We can obtain data about you in the following ways:
when you register an internet account with our web site to purchase on line;
(or) when you purchase products on our web site - this could include the products ordered, payments made and order tracking information; and
(or) when you browse our site - this might include details of the pages that you look at.
In order for us to provide the best possible level of service, we gather and hold the following types of information:-
(about) you or your organisation, your personal contact details, your pets registration details, your pets insurance details.
(about) your postal address, invoicing, and contact addresses;
(about) your telephone, mobile, and fax numbers, and e-mail addresses, including details of individuals and registered pet owners, contacts for your business or organisation,.
(about Payment Information). This comprises your credit or debit card information and payment history. Note that we only retain your card information for a limited period of time, to process the specific order in which you provided that information.
We generate and hold information specific to your orders, including a record of those orders, payments made, order tracking, fulfilment and delivery of services.
We may record your usage of our web site, the products you browse, your purchase history. This helps us to provide you with a more personalised service which is tailored to suit your needs. We may also collect information about your computer, including where available your IP address, operating system and browser type. We do this to improve the layout of our site and to report aggregate information to our advertisers. This is statistical data about how people browse and use our site and does not identify individuals by name.
We record information relating to any communications and dealings we have with you. This includes enquires and complaints .
We use your data to provide you with personalised services and to correspond with you separately. We also use it to support and manage your customer relationship with Pet Identity UK Limited
(including maintenance of your client account, informing you of changes and general news in relation to Pet Identity UK Limited and dealing with your enquiries and complaints).
We may use your data for the purposes of performing, administering and managing your orders and their subsequent fulfilment.
We may use your data along with other data we hold, to carry out general (anonymous) assessment, analysis and research in relation to our business, products, services and customers, including to assist in the provision of services and products to you, and to facilitate reviews, developments and improvements to our web site and the services and products offered to you.
We may monitor and record telephone calls for the purpose of security and training.
We may share data with advertisers. When sharing data in this way we do not disclose information about identifiable individuals or pets, but we may provide aggregate information about our users (for example, we may inform them that 500 pet owners have visited this site).
We may also use such aggregate information to help advertisers reach the kind of audience they want to target (for example, people living in a certain area of the country). We may make use of the personal data we have collected from you to enable us to comply with our advertisers' wishes by displaying their advertisement to that target audience.
(We use your data to make improvements to our site, and to ensure that content from our site is presented in the most effective manner for you and for your computer).
We also provide a regular email newsletter service. This service brings you details of monthly special offers and pet product promotions, as well as information on new pet products and services.
If you would like to receive our newsletter and other marketing messages, please send an email to firstname.lastname@example.org, or If you wish to opt-out of receiving the newsletter and other marketing messages, please un-tick the box in your online account details, or access the "Unsubscribe" link that is available on all promotional emails we send to you. You can subscribe again at any time by following the procedures above.
We do not share your data with any third parties except as provided in this policy or as required by law.
We will not share personal data with third parties for direct marketing by those third parties without your written consent.
We may share or otherwise supply your Data to third parties including other companies in our group of pet care services providers.
In order to perform your orders, collect payment, and provide you with a service we may disclose your data to third parties such as credit and debit card processing companies, contracted postal companies.
We share user experience information or other customer level data with companies within our group as well as our trusted third parties, agents and business partners for the purpose of accomplishing our objectives of customer personalisation and improvement of site design and user experience.
These third parties will only use your data for those purposes, and will only have access to the data needed to perform the relevant service they are providing.
We may use and disclose to third parties any information we hold about you and your payment record for the purposes of administration and enforcement of this agreement and for other related purposes.
We may also supply you information to relevant authorities and other third parties where legally required or reasonably required in connection with any legal process or any legal obligations binding on us.
We may provide aggregated statistics (including information derived from your data) about our sales, traffic patterns, and related website information to trustworthy third parties.
We will do this for the purpose of carrying out assessments, analysis and research in relation to our business, products, services and customers. This is to assist in the provision of services and products to you, and to facilitate reviews, developments and improvements to our web site and the services and products offered to you.
The statistics we disclose to those third parties will not include personally identifying information.
We are firmly committed to data security and we take steps to guard against unauthorised access to all customer data. We protect the privacy of your information using highly secure, password-protected servers.
Please note however that, despite our efforts, the transmission of information via the internet can never be completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of your data transmitted to our site; any transmission is at your own risk. Once we have received your information, we will use the strict procedures and security features described above to try to prevent unauthorised access.
We endeavour to keep the data we hold about you accurate and up to date.
If you have registered an account with our web site you can check/amend the information we store for your account by visiting our website and logging-in. Follow the links on the web page to display your account information. You can amend any inaccuracies in the data we hold about you by using this facility. (Premium Plus Account Holders Only)
(Alternatively, you can contact us by post or using any method set out on our site requesting that we update, modify or delete your account information).
The information we gather is analysed either in the aggregate or at a customer level, where we feel that the data we collect will help to enhance your browsing and purchasing experience. In no circumstances do we collect any data that is not directly related to your use of our web sites. So, for example, we do not record details of other web sites that you have visited.
Per-session cookies. These are used while you are logged on to our web sites to record temporary data relating to your visit to our web site, to manage the delivery of web pages to you and any registration and ordering processes, and to help us monitor traffic through the web site. Auto logon cookies. These store some personal information between visits to our site in order to allow you to log on automatically.
Usage cookies. These store historic data about your visits to our web sites and allow us to personalise your experience, provide features such as special offers, and allows you to store items in your shopping basket between visits.
The data that we collect from you may be transferred to, and stored at, a destination outside the European Economic Area ("EEA"). It may also be processed by staff operating outside the EEA who work for us or for one of our suppliers. Such staff may be engaged in, among other things, the fulfilment of your purchase, the processing of your payment details and the provision of support services.
In relation to personal data, by law, individuals have the following rights in relation to their data personal. If you wish to exercise any of these rights, then please contact us using our postal address or using any of the contact methods listed on our web site.
These rights are:-
Access to your data: The Data Protection Act gives you a right to be told what data we hold about you. If you wish to exercise this right, then please contact us using the steps set out above. We may charge you an administration fee of £15 towards our costs in dealing with your request.
Stopping marketing messages: If we are sending you marketing messages, the Data Protection Act gives you a right to ask us to stop doing this. We will provide you with details of how to do this, each time we send you a marketing message. Alternatively, please contact us using the steps set out above.
Use causing distress: You have the right to ask us to stop using any data for any purpose where that purpose is causing you substantial distress. If you have any concerns regarding our use of your data, please contact us using the steps set out above.
Changes to your Information: You have the right to ask for the rectification, erasure or blocking of any of your personal information which is inaccurate or not up to date. You may make a request to us to change or modify your information at any time. Further, if you are aware at any time that
Our site may, from time to time, contain links to and from the websites of our partner networks, advertisers and affiliates. If you follow a link to any of these websites, please note that these websites have their own privacy policies and that we do not accept any responsibility or liability for these policies. Please check these policies before you submit any personal data to these websites.